I need some advice: Marketing ThriftShelf

So, ThriftShelf - the shopping comparison site for books I spent a good while building over the past month - is now happily up and running. I've even been pleasantly surprised by a few friends mentioning they've checked it out and found it useful.

Now, my background is techie, so I'm pretty comfortable building websites, especially the technical side (integration, databases, getting everything working, and so on). And I know enough about design not to make a mess, even if it's not exactly beautiful (well, except in my eyes of course!).

But, as a techie, I have to admit I know very little about marketing. Sure, I've built social networking plugins into my site to leverage the social base and drive some visits to my site. And I have an idea about getting bloggers talking about it, and crucially, building up the base of links around the web that point back to ThriftShelf.

But here's where I need your help, dear reader! I need some practical advice about who, where and how to market ThriftShelf and get the word out. I'm casting out for any marketing minded person who'd like to throw me a few words of advice. Now, to be honest, I can really pay (for now at least), but I'm always willing to network and refer work.

I can be reached either by commenting on this blog post (where your response will be public) or by using the contact page on ThriftShelf. Thanks in advace!